TLDR Brand Book


> Brand book, Riso Printing

Too Long Didn't Read (TLDR) is a specialist in improving the End User License Agreement (EULA) for video gaming brands.

To narrate its brand identity, I crafted this brand book at LCC printing studio, using Riso printing and wire binding. Its contents encompass the EULA issue, co-creators’ persona, TLDR’s brand structure and the case of an EULA game. It’s recommended to read this book alongside the previous article on brand and game design.

The book cover is a Switch 3DS (game console) protector, signifying that TLDR effectively safeguards gamers' video gaming experiences. 


太长不看(TLDR / Too Long Didn’t Read)是一个用户协议(EULA)咨询品牌,专门为游戏品牌提供用户协议改进与可视化服务。

太长不看将没人看、不公平的用户协议转变为🔁独树一帜的品牌触点,以表达品牌个性、价值观、责任感,相信一颗关怀玩家创造权利的心🫶能够让游戏品牌脱颖而出。我们承诺为游戏打造可读、可协商、有趣、不容错过的用户协议!

为了展示品牌形象,我在LCC的印刷工作室制作了这一本品牌手册;选择使用Riso印刷和线圈装帧,使手册延续品牌明快的气质。这本手册介绍了用户协议的问题、游戏中的共同创造者类型、太长不看的品牌结构和一个游戏化用户协议案例(建议配合隔壁介绍品牌和游戏设计的文章食用)

手册封面实际上是Switch 3DS的游戏机保护壳,意味着太长不看守护着玩家的游戏之旅。






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© Hazel (Hanzhi) Wang