TOO LONG DIDN’T READ (TLDR)

> Branding Design, Graduate Project

How can a brand improve user agreements to enhance the equity of co-creation between game brands and gamers?

Too Long Didn't Read (TLDR) is a specialist in improving the End User License Agreement (EULA) for video gaming brands.

The future of videogaming is co-creation, while every gamer is a co-creator. However, this partnership often encounters inequality, notably reflected in EULAs. Thus, we transfer these often-overlooked EULAs into a standout touchpoint to express a brand’s personality to gamers. Our commitment is to boost game brands in creating EULAs that are not just readable and accessible but also negotiable and engaging, aiming for a more equal co-creatorship between game brands and gamers.

To exemplify my strategy, I created a gamified EULA experience presented at the start of a video game, and personified terms as non-player characters (NPCs), allowing gamers to interact and negotiate.



太长不看（TLDR / Too Long Didn’t Read）是一个用户协议（EULA）咨询品牌，专门为游戏品牌提供用户协议改进与可视化服务。

电子游戏的未来是共同创造，每一个玩家都以不同身份参与到游戏世界的创造中：把塞尔达中的独特玩法分享到社交平台，在动森中设计服装与小岛，在漫展上cosplay、销售游戏周边……多样的共创行为给游戏带去了巨大的利润，但是玩家自身的版权与利益却被忽视。
不平等的共创关系特别体现在用户协议中：规定创造权利的条款通常被放在一个☑️打勾框里，是单边的、强制的、冗长的、难以阅读的。

太长不看将没人看、不公平的用户协议转变为🔁独树一帜的品牌触点，以表达品牌个性、价值观、责任感，相信一颗关怀玩家创造权利的心🫶能够让游戏品牌脱颖而出。我们承诺为游戏打造可读、可协商、有趣、不容错过的用户协议！

为了向客户展示品牌策略，我着重制作了一个案例——在游戏开始前的用户协议游戏。
我设计了一个用户协议城堡，将不同的条例归类拟人为NPC（主播、同人画手、周边摊主…），将“可以做”“不能做”的事安置到不同楼层（严禁条例被放在监狱），玩家可以通过和NPC互动以了解相关身份的协议（想了解直播相关条款，就点击直播NPC聊天），如有异议可以直接提出，参与到用户协议的共创之中！

平面设计: Illustrator
游戏交互: Figma
品牌手册: Riso

GAMIFIED EULA EXPERIENCE