VITAHUG
> Branding & Font Design, 2021
Hugs are natural, lifelong vitamins.
Every hug promotes the production of hormones: oxytocin for security, 5HT for happiness, endorphins for pain relief, and vasopressin for attachment......Having studied the "hug-hormone-mood" regulatory mechanism, I understand hugging as a coenzyme, just like vitamins.
"VITAHUG' brand wants to help people understand that hugging is a natural need and encourage people to actively express this need.
拥抱是天然的、终生的维他命。
每一个拥抱都在促进激素分泌：给人安全感的催产素，使人快乐的五色羟胺，缓解疼痛的内啡肽，激发依恋的后叶加压素……研究了“拥抱-激素-情绪”的调节机制之后，我将拥抱理解成一种辅酶，就如维他命一样。
「拥抱维我命」药品品牌希望能够帮助人们理解拥抱是一种天然需求，并鼓励人们积极表达这一需求。
Every hug promotes the production of hormones: oxytocin for security, 5HT for happiness, endorphins for pain relief, and vasopressin for attachment......Having studied the "hug-hormone-mood" regulatory mechanism, I understand hugging as a coenzyme, just like vitamins.
"VITAHUG' brand wants to help people understand that hugging is a natural need and encourage people to actively express this need.
拥抱是天然的、终生的维他命。
每一个拥抱都在促进激素分泌：给人安全感的催产素，使人快乐的五色羟胺，缓解疼痛的内啡肽，激发依恋的后叶加压素……研究了“拥抱-激素-情绪”的调节机制之后，我将拥抱理解成一种辅酶，就如维他命一样。
「拥抱维我命」药品品牌希望能够帮助人们理解拥抱是一种天然需求，并鼓励人们积极表达这一需求。
The HUG font is inspired by the curve of a person's elbow during a hug: each letter is a muscle that powers the hug.
The font makes up the brand logo, slogan, posters, and various materials.
I divided the hugging needs into 7 age groups and used one letter each to represent an age group,
which means the primary need for hugging in each stage .
[A]ttatchment, 0-3
[E]steem, 3-10
[C]onvey, 10-20
[L]ove, 20-30
[P]eace, 30-45
[B]alance, 45-60
[S]upport, 60+
Award:
Bronze Award, CGDA Graphic Design Academy Award, 2021
Bronze Award, CGDA Graphic Design Academy Award, 2021
