UNO SPACE
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Branding Design for
UNO! Mobile Game, 2021
+ Colaborated With:
Sanchuan Bao, Derong Wang
UNO SPACE is a themed cafe designed for UNO fans, offering a blend of gaming, competition, socializing, dining, and shopping.
UNO's game visuals were introduced in 1971, and its main audience today consists of the post-90s generation. To align the visuals of UNO SPACE with the preferences of young people, I redesigned the color scheme and graphics of UNO cards. I deconstructed a set of graphic fonts from the card's structure and applied them creatively to the venue, service, and meal design, resulting in a trendy and appealing atmosphere.
This project is a collaboration between Zhejiang University and NetEase Games. It ranked second in the course, earning me two internship offers from different departments of NetEase.
UNO SPACE是为UNO粉丝创建的主题咖啡厅，集玩耍、竞技、聚会、吃喝、周边销售功能于一体。
UNO的游戏视觉生产于1971年，而如今它的主要受众是90后。为了让UNO SPACE的视觉更符合年轻人的喜好，我对UNO卡牌的配色、图形进行了再设计，从卡牌结构中解构出了一套图形化字体，并将这套字体和图形应用到场馆、服务、餐品设计当中。
此项目来自浙江大学和网易游戏公司的合作课程。它在课程内被评为第二名，并让我获得了两个来自不同部门的实习offer。
UNO's game visuals were introduced in 1971, and its main audience today consists of the post-90s generation. To align the visuals of UNO SPACE with the preferences of young people, I redesigned the color scheme and graphics of UNO cards. I deconstructed a set of graphic fonts from the card's structure and applied them creatively to the venue, service, and meal design, resulting in a trendy and appealing atmosphere.
This project is a collaboration between Zhejiang University and NetEase Games. It ranked second in the course, earning me two internship offers from different departments of NetEase.
UNO SPACE是为UNO粉丝创建的主题咖啡厅，集玩耍、竞技、聚会、吃喝、周边销售功能于一体。
UNO的游戏视觉生产于1971年，而如今它的主要受众是90后。为了让UNO SPACE的视觉更符合年轻人的喜好，我对UNO卡牌的配色、图形进行了再设计，从卡牌结构中解构出了一套图形化字体，并将这套字体和图形应用到场馆、服务、餐品设计当中。
此项目来自浙江大学和网易游戏公司的合作课程。它在课程内被评为第二名，并让我获得了两个来自不同部门的实习offer。
Award:
Finalist Award, CGDA Graphic Design Academy Award, 2021
Finalist Award, CGDA Graphic Design Academy Award, 2021