CHAO AWAKENING

> Campaign + VI Design, 2019

+ Collaborated with: 

Xiyu Li

A visual system designed for Zhejiang University's Qiu Shi Chao student organization autumn recruitment in 2019.

To attract the interest of students at Zhejiang University, we devised a compelling theme by combining Superpower Awakening with the organization's name, Chao. (In Chinese, Chao sounds the same as Superpower)

To match this concept, we adopted a cyberpunk-inspired graphic design style. To effectively showcase the distinctive features of the 9 departments, we created a set of unique superpower weapons, each representing a specific department. 

As a result, this recruitment campaign worked excellently and received praise from students who were impressed by the our visuals.

I was responsible for art direction, font, and typography design in the project. As the head of the visual design department, I also participated in activities such as event planning and on-site presentations.

为2019年浙江大学求是潮组织秋季纳新活动设计的视觉系统。

在浙江大学，秋季纳新是各种社团组织百花齐放的场所，因此我们亟需从主题和视觉上脱颖而出。在「潮能力觉醒」的主题之下，我们为九个部门设计了独特的武器，采用了赛博朋克风格的平面设计。最终，我们的秋纳成果很好，视觉广受好评。

我在项目中负责艺术指导、字体和排版设计。作为视觉设计部门的总监，我也参与到活动策划、现场宣讲等活动中。